What’s it like to learn with AWC?

Bernadette is clearly highly knowledgeable and experienced in this field. Her insights and ease with the content made the course enjoyable whilst always focused on the outcomes.

I appreciated the self-directed pace and learning aspect of this that is nevertheless married to a version of group interaction. It mattered that I could see myself in a class full of people.

I'm confident to progress my own copywriting work with a framework behind it. I can explain what I'm doing which, in turn, gives my clients comfort and confidence in what I offer.

Sign up! If you want to understand the secrets of writing anything, this is the place to find them. The courses are well-paced and backed by industry experience and knowledge and you can apply all of it immediately to your own work.

Thank you, Bernadette, for generously sharing the accumulated knowledge of a brilliant career. I greatly appreciate the skill you demonstrate in being able to translate what are, at times, complex concepts into bite-sized pieces of copywriting wisdom. I'll be referring to my notes for the rest of my writing life!

I enjoyed the online videos from Bernadette. They were easy to follow and delivered pleasantly.

I enjoyed the assignments. I like that we had to apply the skills we were taught about and create our own copy from it.

It has given me a new boost of energy to write more and hone my skills as well as got me excited about pursuing copywriting as a side hustle for now and then hopefully a career in the future.

I like how the course kept it simple and didn't try to overcomplicate things. I kept this in mind each time I was writing my assignments and it made things a lot more fun. This is the approach I plan to take as I move forward with writing.

Check out AWC as the courses are not overwhelming, you'll have fun as you learn and you'll come away with valuable skills and a revived energy to go hard out towards your writing goals.

I recently worked with a copywriter who provided such a great service to the organisation that I work for - I thought, “I want to learn how to do that.''

Glad I signed on because it has been excellent. Both Bernadette and Mark have been great and I enjoyed learning more about copywriting.

I think Bernadette's presentation style is excellent. Her experience and passion for the subject matter is apparent, plus she really cares that you understand and enjoy learning too.

Mark's feedback videos were great and I definitely learnt a lot by going through the full feedback videos. He also had a great presence on screen.

I liked that the assignments helped consolidate my learning per module but they weren't arduous. It was just the right amount of work for my time poor schedule.

I think I want this to be the next step in my professional journey. I'm a bit obsessed actually.

Bernadette seemed very approachable and knowledgeable and was an incredible tutor to learn from!

I enjoyed the way in which the course was broken up into smaller segments.

It's a great way to improve your writing capabilities. It has already positively impacted the way that I approach writing!

I think I was a bit concerned about the weekly assignments, while working full time and doing other study. However, with time management, like anything, it all happened!

The tutor was friendly and encouraging. I enjoyed the assignments!

It has given me the tools and confidence to finally and slowly start my own side hustle freelance copywriting business

Highly recommend this course for anyone interested in copywriting. The course is easy to digest with weekly assignments and feedback to keep you on track.

I wanted to learn about copywriting as I am passionate about writing and creativity. I loved that this course was so accessible and easy to follow.

Mark was a great tutor and provided helpful insights about my copy. I found his feedback really valuable and gave me a lot of encouragement to keep writing.

I loved that this course had exercises to put into practice what we learned every week. It is a really good way to integrate all the knowledge received and to check if you are on the right track!

This course has given me the courage and confidence to pursue writing as a career.

It is an amazing way to kickstart your writing, easy to juggle with a busy schedule and top-notch, not only providing you with knowledge but also with feedback on your copy!

I was so surprised on how much knowledge, tips & tricks I have picked up in the 5 weeks of completing this course. The added bonus modules were of great value too.

Bernadette is a great instructor, and Mark gave valuable feedback throughout.

I enjoyed the engaging video content throughout the modules.

I find using some of the formulas really helpful for my copywriting in everything I do now! From emails to text messaging. It's given me a better way of understanding how to communicate with purpose and clarity.

Less is more! It's more purposeful to use short clear and useful copy to get a message across. I have realised that I was using unnecessary fill in words/fluff and repetitive words.

Definitely go for it! Heaps of valuable content to take away that you can implement in many ways

I'll be back...

Bernadette was extremely helpful and knowledgeable - an expert in her field. Very warm and empathetic approach and adapted feedback to accommodate beginners without being disheartening. Did not hesitate to give constructive feedback. A very welcoming individual with a good sense of the industry (and great sense of humour).

The extra content on AI was extremely beneficial and the examples provided were exceptional. It really consolidated my understanding of the entire course learnings.

This course has reignited my writing flame! I'm so pleased that I enrolled in this course. It's boosted my knowledge and insight into copywriting and I truly believe it's opened doors that I never knew even existed before. Bernadette's own passion came across in each session too, and this was super inspiring. This is only the beginning of my copywriting journey. I look forward to enrolling in more of Bernadette's courses later this year.

If you're interested in kickstarting your copywriting career in any way, this is the course for you! Even if you're not completely sure you understand all aspects of copywriting yet, you will once you complete this course. Bernadette will guide you through it all with incredible knowledge and effective feedback throughout. You'll discover that copywriting opportunities are actually everywhere and learn the tools to seize them.

I'd like to say thank you to Bernadette Schwerdt and Mark Farrelly for delivering the course. They're wonderful people and they seem to really care about the people who take part in AWC courses. I'd also like to thank AWC itself. What a fantastic organisation. I'll definitely consider doing more AWC courses in the near-future.

I was highly impressed with Mark Farrelly. He seems to be a very normal, down-to-earth and honest person who's genuinely interested in teaching people about copywriting. Definitely knows what he's talking about. His feedback style was also excellent and direct. It was also positive as well as constructive. This allowed all the students in the course to really heed his words, I think. He also treated us all equally and respectfully and didn't talk down to anyone. I'd gladly work with Farrelly again.

I loved exploring the course material online, mostly because it was clear, stylish and easy to understand. I also loved seeing and hearing from Schwerdt and Farrelly, two very intelligent, helpful and lovely people. I also enjoyed seeing the work of others and the feedback Farrelly gave to all the students, including me.

The course gave me a new knowledge and understanding of both copywriting and writing at large. Not only that, it handed me certain tools and resources I can use to possibly become a full-time professional copywriter in the workforce.

I admire the passion, experience and enthusiasm of people like Bernadette Schwerdt and Mark Farrelly. I don't think tutors, teachers and educators in general get enough credit nor appreciation in our society. Schwerdt and Farrelly are a part of this group, I think. They should be deeply proud of the work they do to make writers' careers come alive. AWC isn't just a business but an educational organisation. It truly cares about the ambitions of people who seek to improve their writing skills and become first class writing experts. I don't mean to be cliched here. Just giving my honest assessment.

I'd say go for it. If you want to learn about the basics of copywriting and what it takes to become a copywriter take the Copywriting Essentials course. There's nothing to lose. And your tutors will be there with you every step of the way.

Bernadette was an incredible tutor! She is a copywriting genius, a word artist in her own league and I learned so much from her. I loved her enthusiasm, and the way in which she generously injected years of knowledge and wisdom into our lessons - just priceless. Her ability to give transparent and constructive feedback, while being encouraging, was a wonderful balance to an aspiring copywriter like myself.

It was so helpful having assignments that were then marked, with beneficial feedback given weekly.

I now believe I have the skills and confidence to pursue a career in copywriting. I can call myself a copywriter and Bernadette encouraged us to embrace our talents and not shy away from being bold and courageous enough to give it a real try!

If you want explore a niche area of writing, and desire to learn industry skills from a world-class copywriter, then Australian Writers' Centre is for you!

Thank you for this wonderful opportunity! It is life changing.

I enjoyed the assignments i.e. putting into practice what had been discussed in the modules, and learning about SEO. Previously, I had no idea what it was about and thought it was beyond my ability to comprehend this "technology".

Have done a few courses with AWC and I would say, if you like writing, there is something for you here.

I enjoyed getting feedback from a tutor on our weekly assignments. Great feedback and insightful conversations.

I've been able to apply copywriting knowledge to my CVs and in my field of work in factual TV.

It's a great punchy course that you can pace out in your own time and you don't need a whopping debt from studying a creative writing course in university.

This course really helped my confidence a lot, thank you.

I write copy for work and am self taught, so it was nice to learn the ins and outs of the profession.

The feedback from Bernadette was great, and the modules were a great length for adult learning when you have work to juggle. I wasn't sure if I would have time. But the length of the course and the assignment lengths were brilliant.

My copywriting has improved and with that my company's uptake in the events we promote have gained more registrations. Thank you Bernadette and the Australian Writers' Centre!

I was worried that I might not keep up with all the videos and assignments. I was relieved that the course was do-able in bite-sized chunks!

I enjoyed being part of an online group for the first time. Bernadette always seemed cheerful and provided feedback in a constructive way.

I loved the explanation of the seven steps from the beginning. There's so much "smoke and mirrors" about what marketing is and how to write punchy copy. I appreciated the word-count suggestions for each section.

Give it a go! It's not hard and you don't have to be an academic to succeed. Why wait? Just give it a go!

Really happy with the content delivery from both lecture videos and Mark's feedback on assessments. He provided insightful feedback.

I now can write engaging headlines and know about the structure of good copy.

100% do this course. It's super helpful because of the examples it shows you which will elevate your content writing game.

Mark was great. Really helpful and detailed, and approachable too. The assignments were a great chance to put skills in to practice!

It has given me more confidence and a drive to pursue writing more seriously.

The calibre of courses is excellent and great value for money.

Mark is a deeply knowledgeable and experienced copywriter.

I enjoyed learning in bite-sized chunks. It was daunting at first to submit assignments each week, but in the end it was an extremely valuable practice in perfecting your skills and trying new things.

The course had an impact on my writing in many ways! Bringing more focus to the headlines (what works, what doesn't) and the beauty of using linking words. Plus, practical tips on finding and nurturing potential new clients. I'm impressed with the wealth of handouts provided, which I'm already putting to good use.

Today I landed another big copywriting job! Although this new job was already in the pipeline, doing this course has certainly given me the confidence and know-how to take my writing to the next level and achieve real results for my clients. Thank you!

Bernadette was great. Very warm and welcoming. Gave good feedback but made me feel comfortable at the same time.

I enjoyed the assessments. I like how they gave me the chance to put things into practice in simple ways.

It's given me confidence!

The course exceeded my expectations. I am amazed at how thorough and informative the intensive learning modules are! I am beyond grateful to have completed this course.

Bernadette is fantastic! She is truly a copywriting guru. Her in-depth knowledge and life experience as a copywriter is priceless. She exudes confidence coupled with humility. Her authenticity and kind approach to her students made it so easy to listen and learn.

Moreover, Bernadette is a wordsmith architect and her teaching style is so thorough and intensive that I felt personally mentored by her within the group setting. The critical feedback that Bernadette gave was always constructive and helpful for growth. Every week she encouraged us and revealed the positive aspects to our copy, highlighting our strengths, and cultivating self-belief.

What I loved most about Bernadette's teaching style, was her ability to encourage you to believe in yourself and empower you to want to be the best copywriter.

I have learnt tangible and practical formulas that I can go to when writing copy for clients. I now feel better equipped with marvellous knowledge and skills to get out there and give this a real go!

Thank you to Bernadette and the team at AWC for an incredible experience. I believe that what I have learnt here will be life changing.

Fantastic tutor... engaging and spoke in a fun, informal way with lots of brilliant real life examples.

The way Bernadette engaged and shared the content - this is always difficult when delivering content online, but she nailed it! I will take the next Copywriting course because of Bernadette. I also loved the way she provided feedback... it was constructive and didn't make you feel diminished. Great tutor.

Great course and excellent forum for writers. I recommend the Australian Writers' Centre to keep sharpening your writing skills!